Comments on: SaaS & The Cloud hits 1. Or rather $1billion… http://blog.huddle.net/salesforce-gets-to-1bn Helping you work better together Tue, 25 May 2010 15:44:02 +0000 hourly 1 http://wordpress.org/?v=3.0 By: babul http://blog.huddle.net/salesforce-gets-to-1bn/comment-page-1#comment-53 babul Fri, 27 Feb 2009 19:13:00 +0000 http://blog.huddle.net/?p=543#comment-53 $1BN is seriously impressive but 75% spend on marketing is seriously high. Your business needs to be a cash cow to maintain that. I remember reading an excellent article on the salesforce.com marketing spend as it (75%) has been quoted many times on various sites and some very clever people explored the fallacies of the model in detail. I'll post it if I can find it later tonight. The rest is good wisdom that seems common to sensible people on the outside, but can often get lost once things get rolling in a company. How much does Huddle spend on marketing as % of turnover? ...whatever it is, spend more and give Suz a raise! ;) $1BN is seriously impressive but 75% spend on marketing is seriously high. Your business needs to be a cash cow to maintain that.

I remember reading an excellent article on the salesforce.com marketing spend as it (75%) has been quoted many times on various sites and some very clever people explored the fallacies of the model in detail. I’ll post it if I can find it later tonight.

The rest is good wisdom that seems common to sensible people on the outside, but can often get lost once things get rolling in a company.

How much does Huddle spend on marketing as % of turnover? …whatever it is, spend more and give Suz a raise! ;)

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