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		<title>Why Sales shouldn&#8217;t be a dirty word &#8211; in (and at) Web 2.0</title>
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		<pubDate>Fri, 30 Jan 2009 16:59:27 +0000</pubDate>
		<dc:creator>Alastair</dc:creator>
				<category><![CDATA[Collaboration Biz]]></category>
		<category><![CDATA[Huddle Life]]></category>
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		<category><![CDATA[sales]]></category>
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		<description><![CDATA[When the guys at O’Reilly Media asked whether I’d like to talk at Web 2.0 Expo in San Francisco this year, I jumped at the chance. Hell yeah! Then came the dawning of reality…What could I possibly have to say to a room full of the best brains in the business about building web apps, [...]]]></description>
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